They say.

Feedback from across the organizations I worked with, grouped by why it matters.

Design that knows what it costs and who it is for.

Markets and business

Not as a productivity trick — as a way of working the team can keep.

AI

What happens to the people around him.

Leadership and mentoring

Taking something tangled and giving it a shape people can use.

Making the complex simple

The work itself.

Craft

Whether the work lands.

Delivery and reliability

Going to the people who will use the thing, and letting that change it.

Research and users

The things that outlast the project.

Teams, process and systems

How it feels to be in the room with him.

Collaboration and temperament