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About.

INSPIRED BY DIFFERENCE.
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I am a Service Designer with equal measures of  UX, strategy and visual. Evolving as a designer, I mastered two things; crafting customer journeys through every touch-point and getting it out into the world through a well-designed brand strategy.

I am a digital first thinker, who has customer on top of the mind in everything I do. With deep understanding of human behavior and customer insights I conceptualize, storyboard and design experiences based on the clients’ business strategy. People I worked with say I am passionate about user experience, a strong collaborator and partner, and creative at problem solving.

Passion for what I do, willingness to learn and eagerness to produce great work are my super powers to understand client’s needs, instill confidence, while also fostering an innovative spirit that inspires them to dream big.

Work

Work.

RECENT PROJECTS.

Experience

Experience.

COLLABORATING WITH REALITY.

I am Engineer with Information Technology background, an MBA grad with marketing as my major and a Design Implementation certificate holder from Stanford Continuing Studies.

Over these years, I’ve built my career looking for inefficient procedures and nonexistent functionalities in an industry where the users are most reluctant to use software applications due to the complexity of their tasks and boring user interfaces. Now I’m starting to come to terms with the fact that I’m really good in the following segments

UX.

Conducting interviews, developing user personas, preparing concept models, design process flows and crafting customer journeys are the key ingredients of my UX design process followed by heuristic reviews.

STRATEGY.

Played a lead role in brand building, marketing communications, strategy & positioning activities across India, Middle East, and United States. Also orchestrated successful corporate re-branding exercises and coordinated with both internal and external stakeholders.

VISUAL.

Crafted winning presentations, designed intelligent user interfaces, created brand identities, curated meaningful content and did art direction for corporate videos, websites and magazines.

Skills

Skills.

RESULTS DRIVEN DESIGN.

If you look at my projects so far, most of them are related to healthcare and every application invariably touches thousands of lives every day. Having that in mind what comes naturally is a huge responsibility towards designing services that can save lives. If you don’t get what I’m saying you should read – How bad UX killed Jenny
SERVICE DESIGN
DESIGN STRATEGY
USER EXPERIENCE
INTERACTION DESIGN
INFORMATION ARCHITECTURE
MARKETING COMMUNICATIONS
USER INTERFACE
CREATIVE THINKING

THE USER MUST COME FIRST.

I am a constant learner and this has expanded my horizons of design from simple aesthetics on art paper to what you are seeing as my skills today. If it takes to venture into another domain in design to see the user first, I wouldn’t hesitate.

Clients

The talk.

MAKE A DIFFERENCE.

What inspires me is what I aspire to deliver, the difference. In order to do that I partner with cross-functional teams, including Strategy, Marketing and Development to design integrated experiences that build engagement from the end user.

“Ram is a rare creative personality I have come across in my tenure. He has a great knack of storytelling with unique visualization skills. I had the opportunity to collaborate with him on numerous assignments and every time his execution skills have been commendable. I call him the new age designer who can really bring any brief alive.”

“I’ve been working alongside Ram for over 5 years now. It is surprising how quickly he can learn and adapt to new environments. His work is perpetually refreshing and it is always exciting to participate with him in his design process.”

“His knowledge on design, concept and execution is remarkable. Ram delivered an amazing design solution for my new brand to be launched soon. Ram has this instant thinking ability that can read your mind and produce work that you can visibly testify.”

GET IN TOUCH

Contact.

LET’S TALK.

“Speech has allowed the communication of ideas, enabling human beings to work together to build the impossible. Mankind’s greatest achievements have come about by talking and its greatest failures by not talking. It doesn’t have to be like this. Our greatest hopes could become reality in the future. With the technology at our disposal, the possibilities are unbounded. All we need to do is make sure we keep talking.” -Stephen Hawking

Email: ramprakash@palaparty.in

Phone: +971 56 2115467

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